Industrial Design with Californian Characteristics

American Design, California Style | Fast Company.

Someone once told me that design is where style meets business. California has long played a major role in industrial design for American industry, and increasingly it is doing so for companies around the globe.

In this quick and thought-provoking read, San Francisco-based designer Brett Lovelady explains why this is the case.

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Author: David Wolf

An adviser to corporations and organizations on strategy, communications, and public affairs, David Wolf has been working and living in Beijing since 1995, and now divides his time between China and California. He also serves as a policy and industry analyst focused on innovative and creative industries, a futurist, and an amateur historian.

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