“Warhol. Rhymes with….”

Andy Warhol during a reception for inaugural p...
Andy Warhol during a reception for inaugural portfolio artists (Photo credit: Wikipedia)

“The Curse Of Warholism”
Jed Perl

The New Republic
November 15, 2012

I would hardly call myself a learned patron of art. At best I am a student, and a very lowly student at that. I would have a hard time explaining the difference between Modernism and avant-garde. I haven’t even read Dwight Macdonald.

But I know what I like, and for some reason Andy Warhol’s work has never done much for me. I am not sure why, but for as long as I can remember something in the back of my brain has always wrestled with the suspicion that everything Warhol did was, at some level, a put-on. He always seemed more concerned about the reaction than the creation, as if he was a performance artist and the minds of his audience were his canvas.

Or (buying into the put-on, now), maybe I was just too unsophisticated to appreciate the greatness of the master. Possible: the closest I ever got to even taking a course on art or art history was my yearlong freshman humanities course at UCSD.

Or maybe, possibly, this emperor was naked, and nobody within non-stop flying distance of JFK had the cojones to stand up and say it. I sure didn’t.

On the other hand, Jed Perl, visiting professor of liberal studies at The New School and the art critic for The New Republic, has both the art chops and theintellectual gonads to raise his hand and take on the entire cult of Warholism and try to stuff it back into the bottle.

The show is organized thematically rather than chronologically, as if to emphasize Warholism’s status as a wrap-around 24-7 experience. Themes are introduced with tabloid vehemence, the boldface section titles and subtitles hammering us with their relevance. There are sections dedicated to “Daily News: From Banality to Disaster,” “Portraiture: Celebrity and Power,” and “Queer Studies: Shifting Identities.” In each section, works by Warhol are jammed together with works by his contemporaries and by younger artists. Each room feels like a fairly miscellaneous group show, the sort of thing a high-end Chelsea gallery might put together during a slow month, with a Hirst from stock, a Ruscha borrowed from the gallery next door, and a Warhol borrowed from a collector who is considering selling.

Perl concentrates his critique on the “Regarding Warhol” exhibition at New York’s Metropolitan Museum of Art. Rather than stop at the show itself, however, he makes of it a platform from which to begin a deconstruction of “Warholism,” the quasi-movement of artists that has risen like a foam in the wake of Warhol’s passage.

Perl’s chief problem with Warholism is that “it poses a direct threat to any nuanced experience of the arts.” To Perl, invoking Macdonald, Warholism’s greatist crime is the “watering-down and vulgarization” of the avant-garde. “Don’t know art,” Warhol seemed to ask? “Don’t worry about it. We’ll give you instant sophistication. Just ride with us.”

Naked emperors indeed.

To a novice like me, the deeper Perl goes, the more all of this starts to sound like a bunch of art critics whacking each other with hardcovers of their latest collections of essays. Yet it is all strangely comforting. I feel vindicated. I feel like I have been released from some intellectual prison, free to stand on a desert cliff and unleash a manifesto.

I want art that challenges me without questioning my intellect, that moves me without stirring my base urges, that lives as both testament and artifact. I want art that invites me to learn more as I enjoy it, not art that demands an M.F.A., a subscription to Wallpaper*, and an addiction to Galois cigarettes just to “appreciate” what is being “said” by the piece.

And to all of you Macdonald fans, I don’t want my art watered down, vulgarized, cheapened, or shrink-wrapped. You can stick your “mid-cult” and “middle-brow” epithets up your aesthetic sensibilities. You don’t need to bend over to make art accessible to people like me. You just need to leave a footstool or a stepladder lying around so we can raise ourselves up to see.

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Author: David Wolf

An adviser to corporations and organizations on strategy, communications, and public affairs, David Wolf has been working and living in Beijing since 1995, and now divides his time between China and California. He also serves as a policy and industry analyst focused on innovative and creative industries, a futurist, and an amateur historian.

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